Promotion is where your partnership with GolfServ will
be made. Good promotion early-on can go a long way, and
is necessary to introduce the service to your users.
In the contract, we asked that your site provide a
link(s) to your private label GolfServ site from
your front page/homepage, sports front, golf front
and any other page that you deem relevant. It's in
both of our interest to drive as much traffic as possible
to the site, so we can capitalize on the increased
advertising inventory GolfServ brings to your site
in this valuable demographic.
Promotional Tools
To make it as easy as possible for you to promote the fully branded
GolfServ site, we have created promotional tools to our Course Guide,
Instruction, GolfMarket and other key section of the
site. These tools can be incorporated
into your site as a means of introducing the service to your users and ultimately
driving traffic to your GolfServ site. Go to Promotional Tools to access them.
Graphics and Banners
We have also designed banners and graphics that you can place throughout your site
and use to link to the service. Go to Graphics and Banners
to download them.
Please place those promotional images on your site as soon as possible
and make sure to include a short description of what the service offers near the link,
such as:
"GolfServ allows you to find golf courses, track an online handicap, analyze and improve your
game, find playing partners, buy equipment and contact other golfers."
Examples
Unsure of how to incorporate your GolfServ content and promote your site? Check out how
some of our other partners have done it:
So, it is REALLY important to link to the co-brand and promote it
throughout the site with a short description of what the service
offers users. The more you can integrate the promotion into your
navigation and content, the better. If you do, good things will
happen. Because people only click through ads 0.5% of the time,
we just cant rely on online banner ads to promote the sites.